On September 3, 2024, Qiao Yuanxu, founder, chairman and CEO of JOY Billiards, was invited to attend the 6th Ski Industry Conference and the 9th China Ski Industry Development Forum as a representative of the governing unit, and delivered a speech entitled "Billiards Crosses Over to Skiing, Ice and Snow Sports Call for Qiao's in the Snow Circle". JOY Billiards officially became a governing unit of the Golden Snowflake Ski Industry Alliance, aiming to promote cross-border cooperation between Heyball and skiing. The two sides will empower each other across the border to help the two major sports industries flourish, and contribute to the prosperity of the sports economy and the construction of a sports power.
