23 "WE-ARES"
JOY BILLIARDS'GRAND IDEALS 14 YEARS AGO
In 2006, JOY Heyball Ranking Tournament went against the trend, and Heyball practitioners had our own event; In 2010, the Heyball net founded by」OY Billiards emerged, and Heyball practitioners had an independent platform and spiritual home. By building a good event system and internet platform, we have successfully broken through the two ma」or bottlenecks that have long plagued the development of Heyball, giving this sport a pair of wings to take off Qiao Yuanxu, who was 58 years old at the time, was full of imagination, looking forward to the future with great passion. A magnificent blueprint that broke through the limitations of the times came to mind. 23"We-Ares" gushing out. The nearly thousand word "We Are" is not only the founding slogan of the website, but also the outcry of Heyball practitioners. lt is even a dec laration of the times to firmly uphold ideals and create the future.
18 years later, our dreams finally came true. The game along the street is now popular world wide. We revisit the magnificent struggle history of Heyball practitioners represented by JOY, which is also the history of Heyball.
We cannot help but marvel at the rapid development of Heyball. The tasks that once seemed impossible have now become a reality. The dreams that once seemed distant are now within reach. It made people suddenly realize that every step taken by Heyball has a trail to follow History is not only written by winners, but also by those who dare to win and are good at winning.
It further convinces people that」OY's words have always been its actions. Nowadays, we have stronger willpower and material strength than before, and the dream of "Heyball's in clusion into the Olympic Games" will definitely become a reality in the foreseeable future by the people of our generation.
ORIGINAL TEXTOF"WEARE"
In the field of Pool Who we are? We in itiated ranking event of Heyball. We firmly believe that even a pra,ne fire was once very small We are the ones who sowed the seeds of Heyball We sowed the seeds and spread the concept of Heyball going global We are the ones who cultivated in the field of Heyball We dare to explo「e and are not afraid of rough roads and fog. We are the ones following Heyball Realizing a dream is arduous and has no other path. We will always be down-to-earth to work We are the guide of Heyball |
We guide the trend of Heyball. Under the concept of national fitness, we will continue to move forward We cherish Heyball like cherishing our child. We will firmly fight back agai nst all attacks and denials on Heyball The world is changing, billiards is developing, and we are striving to improve and perfect the sport We are brave to create miracles. In the history of billiards, pe rhaps one day we could be immortal We guard the spiritual home of fans and make it never fall We are the ones who tirelessly strive in the field of Heyball We are will ing to be the pioneers. For millions of late comers, we will pave the road We work hard to grow Heyball's flowers, and enrich the world family of cue sport |

Let Heyball stay away from sports politics, return to "mass sports" and bring infinite JOY to all
We are the ones who create stars in the field of Heyball
Let the sta rs rise slowly, let the grassroots heroes of the past shine around the world
We are the cameramen of Heyball
We present a visual feast for fans. Our skills will be recognized both in China and abroad
We are the prophets of Heyball
"Make the world recognize Heyball and make Heyball popular around the world" will be the key strategy of cue sport
We are the promoters of Heyball
"Make Heyball go global and make the world align with Heyball", and let Chinese people be proud
We are the builders of Heyball
We build China into a world-renowned billiards powerhouse We are patriots of Heyball
We hope that both our nation and Heyball will become strong. With the support of our country, Heyball's voice in the world will be loud We are the leader of Heyball
We unite all forces to host various top-level events, making the scale of Heyball become top


1998
JOY Billiards Table Factory officially established
1998-2002
When he first built the factory, he devoted four years of research and dev elop ment to the table, overcame multiple techn, cal problems i ncl uding flatness and pockets, and obtained one British invention patent and seven Ch i nese patents, laying the foundation for indus t r y technical standards
2002
The JOY table made its debut at the Shanghai National Sports Expo and was widely praised for its excellent play ing experi ence.
2005
Qiao Yuanxu, chairman of j0Y Biliards, witnessed Ding Junhui's championship in Beiing, appreciated each other with Mark, technical director of the WCBS, and recognized the enormous role of technology and tournament in the biliards in dustry, laying the foundation for the future strategy of j0y Billiards, which emphasizes both production and tournament At the same time, his lifelong dream was to use the pool table made by himself on the arena of Olympic Games.

2006
When the whole industry was swarming to promote snooker and 9-ball., joy Biliards went against the trend to promote Heyball and began investing in tournaments on its own cost, giving rise to the predecessor of the Masters, the "JOY Black Eight Ranking Event". The marginalized Heyball fans, players and practitioners have found meaning in their existence, and the development of Heyball has since ushered in new opportunities
2007
"Xinfeng & JOY Cup" Black Eight Ranking Event was held in Shenyang to further explore the direction of the development of Heyball.
2008
Under the wave of national fitness during the Beijing Olympics, the first station of the 2008 joy Black Eight Ranking event settled in Xinxiang, Henan, and Heyball made its debut on iv. in the same year, in order to boost confidence of the industry, JOY decided to increase the champion prize to 20.000 yuan, causing a sensation.

2009
The JOT Black Eight Ranking event was officially renamed as the National Chinese Eight Ball Ranking event, with improved rules and greater recognition by plavers and fans, which was more conducive to the promotion of Heyball. in the same yeal in jiaozuo, Henan, Heyball event entered a professional sports venue for the first time. Through multiple efforts, the "Heng sheng Crane & Joy Cup" 2009 National chinese Eight-Ball Ranking Event became the first chinese Eight-Ball event recog nized by the CBSA.
2010
JOY event video broadcasting team has been established, which is the first digital video live streaming team in Heyball in. dustry led by enterprises and independently established by the event organizers. At the same time, the champion prize of the National Chinese Eight-Ball Ranking Event has been increased to 30,000 yuan.

2011
JOY Billiards Dream Team was established, which is the first All Star team in the history of Heybal. lt is composed of cham. pions of various billiards events including snooker, 9-ball, and Heyball from all over the world.
2012
Oiao initiated the international Heyball Pool Association (lHPA), becoming the world governing body of Heyball and related sports. in the same year, the National chinese Eight Ball Ranking Event was renamed as the World Hevball Masters invita. tion Tournament, embarking on a journey to the world. in the same year, 10 national station events were held.
In the same vear, "King of the Crucible", Stephen Hendry signed with J0Y as the global ambassador of Heyball, marking the irst time that Heyball industry has signed an international top star, which was of epoch-making significance. As a result.
Heyball completely broke away from the label of "rascal sport" and became an Eastern gentleman sport.

2013
The lst World Heyball Masters lnvitation Event was held at the Qinhuangdao 0lympic Sports Center, setting a precedent for Heyball event to be held in large professional sports venue. The Masters made its debut on CCTy, CcTV5 aired a total of 13.5 hours of matches, setting a precedent for perfect cooperation between Heyball and oficial mainstream television media.
16 top biliards players from multiple countries gathered, marking the first time in the history of Heyballthat "internationa faces" have competed on the same stage. The champion prize was 300,000 yuan, and the Masters has become the event with the highest prize in Heyball industry and has maintained this honor to today.
Since 2013, it has been a rule to organize four station events every year. The champion prize of the station event has been increased to 50,000, and continued the tradition of distributing appearance fees to seeded players in 2012 with a corresponding increase, the enthusiasm of players to participate has greatly increased.

2015
JOY was thefirst tointroduce"Three Guarantees Service" into the Chinese billiards industry, accelerating the process of in. dustry standardization, The champion prize money the station events of the Masters was doubled to 100,000.
In the same year, Yao Ming proposed to "cancel the sanction of event" at the Two Sessions, and the Masters appeared as a background event.

2016
Responding to the Belt and Road lnitiative, Joy launched the overseas "seeding" plan of Heyball, and established 32 over. seas divisions along the Belt and Road, with the champion prize of 1 million Yuan and the total prize of more than 20 million /uan. The event system covered 64 countries on 5 continents, South African President Ramaphosa praised Heyball as a "life-changing campaign".
In the same year, World Heyball Masters Overseas Station Event kicked off in South Africa, marking the global promotion of Heyball. lt was also in this year that JOy Heyball made its debut at the Las Vegas Billiards Exhibition in the United states chinese player Liu chuang and newly signed American player Shane Van Boening accepted the challenge from thousands of enthusiasts, marking the first time Hevball practitioners have exported their own billiards stars to foreign countries which is of great significance.


2017
The International Heyball Pool Association joined the World Pool-Billiard Association (WPA), the oficial governing body of pool under the International Olympic Committee, expanding its membership to 42 countries.
In the same year, the Osaka Open, which was organized for the first time, completed an extension of Heybal's global promotion. The Osaka Open brought together outstanding billiards players from over a dozen countries around the world, including japanese plavers Hilikata Hayato, Tsuchiya Junko, Fukuda Takeshi, and Matsumura Hiroshi, as well as Singaporean players Aloysius Yapp and Toh Lian Han, who have begun to enter the eves of fans around the world.

2018
The champion prize of the 6th JOv Cup World Heyball Masters Grand Finals surged to 1 million. Zheng Yubo won the event.
In the same year, at the Belt and Road Heyball international Open in Shijiazhuang, Wang Ye became the first female champion of mixed play of men and women in the history of Heyball. lt has played a significant role in promoting the development of Heyball in the women's group.
In the same year, the Joy Heyball Uk Championship was held in Bridlington, UK, making the debut of this chinese original sport in UK. Returning to the birthplace of billiards had profound significance.
At the end of the same year, with a focus on the overall situation, J0y had no choice but to compromise with the CBSA and change the commonly known term "chinese Eigh-Ball" among fans to "chinese Pool". However, later facts proved that the logic of this term was confusing and the direction was unclear. Not only were plavers ano fans at a loss, but it was also not conducive to global promotion and has been criticized to this day.

2019
World Hevball Masters was becoming more and more well-known as an "international event made in china", it was rated by the Publicity Department of the CPC as the only sports event for "chinese culture going global". it has become a cultural bond to actively implement the "Belt and Road" initiative and communicate with countries along the line. People's Daily opens a column forin-depth reporting.
In the same year, the champion prize of the station events of the Masters was increased to 150,000 yuan, which stimulated the transformation of 9-ball and snooker players into Heyball.
In the 2019 season, Heyball European and Asian Tour were organized in Portugal, Malavsia, Switzerland, Germany, Thai land, and other countries. The arrival of Heyball in cities such as Porto, Kuala Lumpur, Bremen, and Bangkok also made chinese people feel at home. As a long-term and stable event, the Heyball tour began to be held regularly in countries along the Belt and Road.
The South African National chinese Pool championships opened at the Wynberg Military Base Sports Center in Cape Town, South Africa

2020
300 players from over 60 countries around the world participated in the 8th created an unprecedented feast in the history of Heyball.
The COVlD-19 hit, and the world economy suffered a heavy blow. with years of accumulation and the slogan "During the pandemic, righteousness comes first", JOY was the first to resume large-scale Heyball events, bringing hope to the industry and players who have been affected by the epidemic. At that time, JOY output value reached 270 million Yuan, making it a "little giant" in China's billiards industry


2020
In February 2020, the epidemic affected the hearts of overseas Heyball practitioners. Global Heyball charity events were held in Kuala Lumpur, Malaysia and Monterey Park, California, USA. All funds raised from the event were used to purchase N95 masks and other medical supplies for donation to domestic epidemic areas.
In the same year, the first Greek Joy Heyball event was held at the Athens Overseas chinese Cultural Center, and various challenges such as the Swiss JOy Heyball League were in full swing. Heyball never stopped developing in Europe.
The JOy Cup Heyball Competition between China and Brazil, as well as the first women's Heyball Tour were held in Sao Paulo, Brazil.

2021
The impact of the epidemic was still ongoing, and JOY expanded the event system against the trend, increasing the total prize money in a single season to 10.6 milion Yuan. in 16 vears, the Masters have achieved a milestone in the biliards industry by achieving a exponential order increase of prize money.
In the same year, J0y decided to jointly host the 9th and 10th Grand Finals, merge the ranking and prize money, and the champion prize was 2 milion Yuan.in addition to regular ranking prize, the "Dark Horse Award" has been launched, praised by fans as "heartwarming" and "timely rain", highlighting the concept of "serving fans" and "serving players" in organizing events.
2022

On July 28th, the World Confederation of Billiards Sports (wcBs), which is under the international 0lympic Committee (10c), oficially announced that Heyball would become a discipline at the first WcBs championship. This means that Heyball, a sport originally created and regulated by chinese people, is on par with mainstream European and American cue sports such as snooker, American Pool, and Carom on the highest stage of world billiards field, becoming one of the fourmaior cue sports in the world.
In 2022, the Dubai Heyball Open came to a perfect end, sparking a new wave of Heyball in the Middle East region.

2023
In 2023, J0Y continued to invest heavily in upgrading and improving the master's event system, with a total season prize money exceeding 35 million yuan, completely occupying the two high points of the world's largest professional pool league and the biliards event with the highest champion prize in the world, significantly enhancing its international influence. The champion prize money for the Division One Tour has been significantly increased to 300,000 yuan, while the prize money tor other rankings has steadily increased, expanding the scope of rewards and making the distribution more reasonable.
The 11th World Heyball Masters Grand Finals were held at the Qinhuangdao Olympic Sports Center. 215 biliards masters and representatives from various billiards associations from 41 countries and regions gathered in Qinhuangdao, Hebei to participate in the international billiards feast, The dissemination of information related to the finals exceeded 600 milion, further advancing to the Olympic dream.

This season, it has become the norm for "world-class masters" to compete in the Masters. Snooker superstars such as Graeme Dott, Stephen Maguire, and Mark Williams have all joined the Heyball arena.

2023
On October 10th, the groundbreaking ceremony of the J0Y Billiards Culture and Sports industrial Park project was held in Shanhaiguan, Qinhuangdao. As another major initiative of J0Y's deep cultivation in the billiards industry, the industrial park is positioned as a high-end digital automatic assembly line guasi unmanned factory, After operation, it will significantly increase JOY's table production capacity, shorten delivery time, and alleviate the situation of one table being dificult to obtain, it is of great significance to crack down on unfair behaviors such as scalpers and fake J0Y products, and to protect the interests of consumers. At the same time, the industrial park will bring tremendous potential and inject new vitality into the upgrading and development of the regional sports industry and the global promotion of Hevball, accelerating the inclusion of Heyball into the Asian Games and 0lympic Games, and thus becoming popular worldwide.

On December 2nd, the "Beautiful china, Healthy China" forum, hosted by the china National innovation and Development Strategy Research Association and hosted by the Beijing Social Development and Environmental Health Research Association, was grandly held at the Guangzhou Yuexiu International Conference Center. Qiaoyuanxu, founder and chairman of Qinhuangdao JOY Sports Equipment Manufacturing Co., Ltd., was invited to attend and deliver a speech titled "Beautiful China, Healthy China, chinese Dream of Heyball, Sports Power Entering the Olympics", expressing the firm determination and strong strength of Heyball's inclusion into the 0lympics, which has caused strong reactions in the world billiards famil and even in the sports industry.



2023
In the same year, JOY reached deep cooperation with the World Pool-Biliard Association (WPA) and the World Confederation of Biliards Sports (wcBs), investing 6 million Us dollars over the next three years to organize 9 diferent types of national, continental, and international events worldwide, striving to realize Heyball's inclusion into the 2032 Brisbane Olympics.

In the same year, JOy invested 30 million yuan to launch the first 4K HDR ultra high definition television broadcast vehicle in the biliards industry! The 4K ultra hieh definition broadcast vehicle system of joy biliards adopts a 4K 12G basebanc system, and the broadcast system will meet the requirements of the "4K ultra high definition Tv program recording specifications" of the State Administration of Radio, film and Television, and meet the reguirements of being on the main statior to a high standard.
2024
The 12th World Heyball Masters Grand Finals were successfully held, attracting 480 top players from 73 countries and regions worldwide to compete, setting a new record for the number of participating countries and players in Heyball field. lt still has 5 million champion prize, with a total prize of 10.91 million, continuing to keep the two honors of the largest pool league with the highest prize money in the world, leading the billiards industry.
In the 2024 season, following the great initiative of building a community with a shared future for mankind and keeping up with the pace of industry development, the Master's opened a new chapter of "Heyball's inclusion into the Olympic Games" with the theme of "From China With Love". The Master's event system once again underwent adjustment and innovation, with a champion prize of 600,000 yuan for Division One Tour, 2 million for Super Tour, and 5 million yuan for Grand Finals. The total prize money for the season skyrocketed to 50 million yuan.

2024
On May 10th, the Guangzhou Biliards Exhibition grandly opened, and the JOY's new product appeared again after 22 years, causing a sensation throughout the event, At the high-end biliards forum held at the same time, Oiao Yuanxy, founder chairman, and CE0 of J0y Biliards Group, delivered an impassioned speech, explaining the phenomenon of "rat race" in the industry and its response strategies, He pointed out that "Hevball's inclusion into the 0lympics" is the best solution forthe industry to survive overseas and break free from rat race, which has aroused warm reactions and widespread resonance from the attending guests.


At the same time, the new product, JOy Rose Gold was oficially unveiled, with six maior characteristics including stability like a mountain, flatness like water, wood like iron, pleasant sounding pocket, and black inkstone. it adopts ultra precision processing equipment and technology, once again leading the industry's technological innovation.

2024
To celebrate the inclusion of Heyball in the 2025 chengdu World Games, joachim Gossow, cE0 of the international World Games Association, congratulated JOy Biliards in the form of a short video, taking a substantial step forward in Heyball's inclusioninto the Qlympic Games.
At present, with the efforts of Joy, Hevball has successfully entered this vear's wcBs championship and the 2025 chengdu World Games. Joy will also strive to include Heyball in the 2030 Qatar Asian Games, Southeast Asian Games, and Asian Indoor Games. in the next three years, JOy will actively implement the global promotion plan of Heyball with the WcBs and WPA, and strive to realize Hevball's inclusion into the 2032 Brisbane Olympic Games.

