JOY Billiards, founded in 1998, is a prestigious comprehensive billiards enterprise renowned internationally that integrates the manufacturing of high-end Heyball tables with sports performance.

JOY has been dedicated to Heyball for 26 years. Since its inception, JOY has been committed to the research and development of the cutting-edge technologies in billiards production. Over the years, it has focused on the three core technologies of billiard tables: flatness, cushion, and pocket. Upon its launch, JOY billiards table secured eight patents and gained a reputation for its "super flat, high-quality cushion, and pleasant sounding and non-rebounding pockets". As Mr. Ishuan Singh, president of the World Pool-Billiard Association (WPA) said, JOY's innovations have been groundbreaking in advancing the world's billiard tables in terms of patented technology and table performance.